International Cellars Chooses Rutherford as Route Accounting and Management Software Vendor
Virginia wine distributor implements eoStar and turns to Rutherford for proven industry knowledge.

Holland, Mich. – August 4, 2009- Rutherford & Associates, developer of eoStar, the industry-leading route accounting and management software for food and beverage distributors, today announced the addition of International Cellars, a wine distributor based in Vienna, Va., to its growing client roster. Choosing Rutherford for its in-depth industry experience and knowledge, International Cellars is working to grow significantly through the use of eoStar technology and business guidance from Rutherford.

"For us, as a relatively new but rapidly growing wine importer and distributor, sales order entry, inventory management, tax authority reporting and other essential business functions demand a system that eliminates the time-consuming and error-prone aspects of telephone, e-mail communications and redundant manual data entry," said Tony Carlson, president of International Cellars. "Rutherford’s eoStar system met our selection criteria, providing us with software architecture based on the latest technology, as well as robust and competent support."

Before evaluating eoStar, International Cellars encountered providers with higher costs, software that did not couple well with the basic accounting functions, outdated software that had limitations for legacy-system architecture, and companies with products developed and supported by a very limited staff. "We found a number of systems in the market simply did not provide the functionality and the adaptability of eoStar software," Carlson said.

Now International Cellars will be leveraging eoStar to more effectively and efficiently manage its distribution needs, with the goal of saving time and supporting the growth of the company.

"One of the greatest features of eoStar is that, no matter how big or small, new or old a company is, eoStar offers the same great functionality that can help any company in any industry save time and money," said Michael Rutherford, founder and president of Rutherford & Associates. "We look forward to working closely with International Cellars to help it achieve its business goals."

eoStar, which launched in 2003 and was upgraded in 2009, is designed to effectively integrate the various functions of the food and beverage distribution business. It is built on an innovative platform that allows for advanced customization of the software to meet the diverse needs of distributors nationwide.

About Rutherford & Associates, Inc.
Rutherford & Associates offers more than 20 years of route-accounting software experience to beer and wine distributors. Rutherford provides customers with the tools, training and resources they need to more effectively manage their inventory, mobile resources and assets to enhance revenue, reduce operating costs and improve customer service.
In 2007, MillerCoors Company named Rutherford & Associates a Strategic Partner, working closely with Rutherford on the technological roadmap and implementation to improve the MillerCoors distributor system. For more information, visit www.eostar.com, call 800-270-7558 or visit our open online wiki forum at wiki-eostar.com

Follow us on Twitter: www.Twitter.com/eoStar

Rutherford provides customers with the tools, training and resources they need to more effectively manage their inventory, mobile resources and assets to enhance revenue, reduce operating costs and improve customer service. Rutherford is headquartered in Holland, Michigan and is privately-held. For more information please visit us at www.eostar.com or contact our sales department at 800-270-7558.

Media Contact:
Deana Goodrich
Airfoil Public Relations
goodrich@airfoilpr.com
248-304-1457

Rutherford® and eoStar® are registered trademark of Rutherford & Associates, Inc. All other company and product names may be trademarks of their respective owners. Copyright © 2009 Rutherford & Associates, Inc. All rights reserved.
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