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When Preparing Your Business for the Future, Don’t Ignore the Small Stuff

Dec 11, 2017

Paul Rutherford, President of Rutherford and Associates, creators of eoStar software, outlines in NBWA Associate Member Viewpoint blog, the importance of critical paper documentation (invoices, scan sheets, truck inventories, delivery receipts) in an industry that has become increasingly digital.
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M2TechCast Episode 105 with Paul Rutherford of EoStar

Dec 01, 2017


Paul Rutherford, President of Rutherford and Associates, creators of eoStar software, joins M2 TechCast to discuss their new eGuide, designed to help distributors know how to empower their businesses by leveraging modern technology.
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Technology Blog Writer Podcast with eoStar’s President, Paul Rutherford

Aug 09, 2017


eoStar was a startup before it was even a thing so I invited them onto the show to hear their unique startup story.

Founded in 1986, Rutherford and Associates has over 50 employees based in the United States. From 1986 through 2001, Rutherford designed and delivered its Rutherford SX direct store delivery solution to leading soft drink, dairy, snack food wholesalers, distributors, and vending operators across North America.

In 2001, Rutherford began development on eoStar, a comprehensive ERP route accounting software solution that leverages .Net and SQL Server technology from Microsoft and fully integrates key pieces of functionality.

Rutherford’s eoStar® Software is now utilized by some of the most successful modern beverage distribution organizations across North America, including Monarch Beverage Company, Alliance Beverage Distributing, Andrews Distributing, Coastal Beverage Company, and Summit Beverage.
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Holland firm eoStar continues to grow across the U.S.

August, 1, 2017

By Austin. Metz
Holland Sentinel

Originally founded in 1986 in Albuquerque, the company moved to Holland in 1992 and by 1995 was made up of about six employees.

Growth continues to be the name of the game for Rutherford and Associate’s eoStar.

Paul Rutherford, eoStar’s president, said the route accounting distribution software works primarily with beverage distributors and helps distributors bring product into their warehouse and then sell it and distribute it to retail accounts.

“What our system does is it basically enables them to do everything that they need to do on the operational side of the business that has to do with buying and selling the product,” Rutherford said. Originally founded in 1986 in Albuquerque, N.M., the company moved to Holland in 1992 and in 1995 was made up of about six employees.
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