Does your company take advantage of all of its data? If not, it’s not the only one. Most business owners don’t even realize how valuable their data really is, let alone create a plan to take advantage of it.
It’s not surprising. Most business owners — especially those in warehousing and distribution — are busy people, and data analytics can take a lot of time and effort. The good news? You can make the most of your data without dealing with a bunch of extra hassle. That’s because we’ve got you covered. At eoStar, we offer data analytics services to help you use your data in a positive way.
With eoStar Analytics, it’s time to see what your data can do for you. You’ll be surprised at the difference it makes.
What is eoStar Analytics?
First, though, what is eoStar Analytics? It’s the process we use to help you gather your business data, translate that data into usable information, and then report that data back to you so that you can make the most of it.
Many business owners don’t realize that their companies generate data all the time, and that information has a lot of potential. You can learn a lot from customer buying habits, the pace at which products move, the timing and effectiveness of your marketing strategies, and plenty of other information.
You already have the data. Our job is to help you unlock it with our centralized framework. Once you have the right information and context, you can use that data to make even smarter business decisions.
Turning Data into Insights
The process starts, of course, with the data itself. Again, we gather the relevant data and then help you turn that data into insight. With the right data presentation, you may notice correlations that you didn’t see before. Maybe certain products sell better in the mornings than in the afternoons. Maybe your marketing efforts work better with certain age groups than with others.
You may have noticed a few patterns already, but data analytics can take that recognition up a notch. You might see places where those patterns overlap, or you may notice factors that you haven’t observed in the past. Without data analytics, you’re essentially putting together a puzzle without the corners and edge pieces. You can get a glimpse of the big picture, but you’re missing the thing that will really bring it all together.
Turning Insights into Action
Once you have all the right insights, it’s time to do something with them. That’s the next part of the data analytics process, and this is where the real fun starts. Your data can unlock secrets about your work. Suddenly, you realize why you’ve been facing specific issues.
Now that you have the right data, you can start applying some solutions. Even better, those solutions will be real solutions. When you have data analytics on your side, you take away the need for guesswork. This way, you have a better chance of finding the right solution on your first attempt instead of your third or fifth.
How Can eoStar Analytics Help You?
Think about some of the most common issues in your company. What are the things that cause you the most frustration? Some of our clients have cited issues such as:
- A sudden decrease in certain product sales without explanation
- Finding the most efficient routes
- Unpredictable seasonal changes
- Slowed fulfillment speeds
- Unproductive marketing efforts
eoStar Analytics will help you look at these issues from all angles so that you can find effective solutions. For example, let’s look at unpredictable seasonal changes. Maybe a product that usually moves off the shelves during the holidays isn’t selling as well this year. Some business owners may assume that there’s an issue with the product, but the truth is that there could be any number of issues.
Analytics can help you see all of the relevant changes, from the products that people are buying instead to the amount of time they spend on your site before ordering something different. Maybe the issue isn’t with the product at all, but with your website speeds. Whatever the case, when you have the right information, you don’t have to waste time trying solutions that may not work.
Contact eoStar to Learn More
Analytics is a big topic, and you may have lots of questions before you get started. If you’re ready to learn more about your analytics options and how eoStar can help you, we’re ready to answer your questions. Get in touch with us now to get started. We’ll chat about your options and help you find solutions.