E-Commerce Benefits Both Customers and Distributors

In the past, distributors were slow to adopt e-commerce platforms because the existing methods of selling had always worked, with sellers going to customer locations. When distributors did choose to adopt e-commerce platforms, it was largely out of necessity, as a cost- and time-saving measure to avoid having to send…

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The Benefit of E-Commerce Sales for Brewers

While the three-tier distribution system does not allow retailers and customers to make direct purchases from brewers, these brewers recognize that many customers want to make purchases via e-commerce platforms. One way that brewers are meeting this need is by investing in online channels for branded merchandise, the goal of…

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How Do You Stay Competitive in the Digital Age?

At Rutherford & Associates, we have witnessed a shift in the digital commerce space and recognize the need for a competitive e-commerce platform. We understand that you’ve made a promise to your customers to support their growth efforts. This is a hefty promise to keep while managing your own set…

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