How Do You Stay Competitive in the Digital Age?

At Rutherford & Associates, we have witnessed a shift in the digital commerce space and recognize the need for a competitive e-commerce platform. We understand that you’ve made a promise to your customers to support their growth efforts. This is a hefty promise to keep while managing your own set of challenges; increasing competition, thin margins, and the demand for lower prices.

What solutions are you offering to increase your customers’ sales, improve margins on product sold, shape the shopper experience, and build shopper loyalty while planning for the unexpected?

Understand That Business Practices Are Evolving

A younger generation of shoppers is entering the marketplace, and for these younger buyers who were raised on the internet, e-commerce is now the expectation. Customers want to access product information twenty-four hours a day, seven days a week from anywhere. They need the ability to find items anytime, whether it be after closing time, or when they first enter the office.

Be On the Forefront of Change

You need a business partner to help drive the changes in the industry and help keep you competitive to meet these expectations, rather than someone who merely follows what others have done. At Rutherford & Associates, we’re listening to your requests and concerns in order to act as a key strategic partner in moving your business forward. With us, you’ll be at the head of progressive developments in e-commerce and distribution.

Put Your Data into Action

Better data means better business.  Our advances in data analytics will help you anticipate your retailers’ needs and identify buying patterns, leading to an increase in customer sales. With Rutherford & Associates’ business intelligence models, predicting sales and recommended products will be simple for your customers.

The Bottom Line

Before you can successfully establish a competitive advantage, you must first know your customers and what they expect.  The fact is that buying habits have shifted, and you need a partner to help you stay ahead of the curve.  The online shopping experience described in our previous blog article, Amazonification of B2B Sales, is not just a standard; it is an expectation. Rutherford and Associates will help you meet and manage the demands of your customers by helping keep their shelves stocked, all while optimizing spending on trade promotion.

Comments are closed